I love being able to go to conferences that will help improve my business, and in turn will improve my client’s businesses. I am currently at a 2 day conference called Kick Start in New York City, and just after the first day, I am very excited and my mind is blown. I spent an hour talking with Stephanie after the conference to summarize 8 hours worth of knowledge I took in today.

I would like to give you a snip-it of what I took in today.

What is your why? Why do you get out of bed every day? You have to have your why and your what before you can begin the how. This can take hours of debating, contemplating, and discussing to come up with your why. Your why should include what you believe and how you feel.  Our job is to build a business that matters, to build a business with purpose, to build a business that is very clear on its “why”. What is your purpose, your belief?  It’s not to make a profit, everyone wants to make a profit. People don’t buy what you do, they buy why you do it. The goal is to hire people who believe what you believe. Talk about what you believe, and you will attract what you believe. I really recommend all business owners to go watch Start With Why – Simon Sinek TED Talk on YouTube.